It is imperative that every thinking person be aware of what is and has long been transpiring in our country. We are being scammed from every direction; the so-called news media, advertising, Hollywood numb sculls, and any and all who distort facts and warp the information we receive to promote their objectives. They do it through the misuse of linguistics. Having spent over sixty years in advertising and marketing, I am reminded of a technique which often came into play when promoting a product of dubious purpose or value. If we didn’t have a real story to tell, we could always; “baffle ’em with BS, and dazzle ’em with opticals.” It is one thing to sell a cheesy dust mop or a Ginsu knife knockoff; it’s another thing altogether to sell a political agenda through spurious methods.

General Semantics, it would appear, is a discipline better suited to esoteric philosophy and mathematics than to a system for communicating with a populace speaking in sentences liberally interspersed with “like”. “Like Dude, it’s hard to, like, imagine they could, like, understand, like, the whole, like, concept of, uhhh like, time-binding uh, totally, like whatever.” General Semantics’ creator and early adherents; Alfred Korzybski, S.I. Hayakawa and others, in their attempts to give us the tools and the understanding of language and how it affects us emotionally have instead generated a nightmare of misuse of their information and theories. What has occurred is akin to giving six year old boys guns and live ammunition with which to play “cops and robbers”. Sooner or later it will come to a bad end. Our whole concept of reality is being turned upside down as politicians and social activists use the theory of Non-Aristotelian logic to twist language and the meanings of words. They do it to alter the way we understand and feel about the world around us. Politicians and activists of all stripes have taken the theories and perverted them to advance their various agendas. They have replaced common sense, which General Semantics holds to be irrelevant, with what amounts to total nonsense. We end up with triangulation, moral relevance, and a denial of soul and Spirit. The theory maintains “the map is not the territory”. That idea has been inverted and is used in the rhetoric directed at the uninitiated and poorly educated proletarian public precisely because they perceive things in just that manner—the word is the reality. Thus by renaming “welfare programs” and calling them “entitlement programs” what was originally conceived as a charitable effort ceases to be community largesse and becomes a “human right”—whatever territory for which that phrase is a map. It is all a sign of the beginning of the end of the life and culture we have known and loved. (cf. Isaiah 5:20–21)

Minds and emotions are continually manipulated for the purpose of obtaining tacit agreement to concepts barely understood. I have spoken often of what I call the “hamburger hoax”; showing a beautifully staged photo of a hamburger and then presenting something which in no way resembles the photo on the menu board. Somehow we find that acceptable. Too many are then distracted from the resulting fallacious images and ideas by gulping down the placating pap that comes through the TV in the form of sports events, reality shows, and the likes of “American Gladiator” and “Wipeout”. If the perpetrators cannot find a way to repurpose the words or their meanings, they simply undertake to remove them completely from our lexicon. We all stand by as religious symbols and ideals are removed from the public view by the secularists who prattle on about the separation of church and state while pretending their beliefs and ideals are not a religion. How long will it be before the emerging socialist government we are allowing to overtake our country decides on a “final solution” for Christians, as did an earlier socialist regime obsessed with negative feelings for the Jews? Will they then build a Colosseum and unleash the lions for the public amusement on NPR’s “This American Life” and title the program “Our Roman Heritage”?

Advertisements